The New Zealand Tech and Innovation Story, positioned as We See Tomorrow First, is an international marketing initiative designed to grow awareness and preference for our tech and innovation capabilities. By sharing our story to the world, New Zealand can be recognized in a way that helps grow its tech exports, attracts investment and tech talent, and inspires the next generation.
TORO Studios was responsible for delivering the strategy and assets in this campaign for the tech industry. Our deep indigenous and Te Ao-Māori frame is our USP.
Aotearoa New Zealand is the first country to see the new dawn. Waking up to tomorrow before the rest of the world means we spend a little more time in tomorrow, thinking about what tomorrow needs. We feel a responsibility to create a tomorrow that future generations around the world will thrive in. This mindset inspires our tech entrepreneurs to create the kind of tech that will create a better tomorrow for all of us. Informed by those values, we’ve created a tech industry that’s booming like never before. And every day we look forward with anticipation to the exciting possibilities that our tomorrow will bring.
By sharing our Tech Story, We See Tomorrow First, to the world, New Zealand can be recognized in a way that helps grow its tech exports, attracts investment and tech talent, and inspires the next generation.